Functional analysis

During the functional analysis phase, we define site objectives (functional capabilities, conversion, lead generation, etc.) and persona objectives. We analyze your site’s current performance (where appropriate) and the lessons that can be taken away from it. We analyze search trends and the site's positioning on search engines and we look at how the use of social networks could be integrated with marketing strategies. All of this information is used in the design of the site diagram and, potentially, the navigation scenario.

Functional analysis is the first step that leads to the design of the site diagram.

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